Photo post production cost: how to make a quote
Setting a fair photo post production cost is not only about choosing a random hourly rate. A good quote has to include the number of images, the depth of editing, the delivery time, the software workflow and the kind of client expectation you are managing.
This guide gives you a simple method for pricing editing work without underselling your time. If you also work on wedding images, read the related guide on post production wedding photos.
photo post production cost: How many hours will you have to work?
Making an approximate calculation of the hours you will have to spend to do post production is certainly an excellent starting point to make a quote. If you have to work 2 hours it will be better to think about how much your time is worth. For example, most of the professionals with VAT make a price list an average of 50 euros per hour. You also have to take into account if you will do an accurate post production photo by photo or you will use some trick to make Lightroom or photoshop do more automatism. In that case, put a hand on your conscience and even assume 10 euros per hour.
how many photos will you have to post produce?
Needless to say, even the amount of photos to be edited index not a little on a preziario to do. For example, making a photo album for a nightclub or event X involves a selection of photos, a preset and then having to apply it to all photos. If you have to edit 200 photos and you know that you will use an automatism then you can breathe a sigh of relief n how much the bulk of the work will do your PC. If you have to edit 200 photos manually, one by one, start thinking about 0.50 cents per photo and above all agree first on the amount of photos to be delivered post produced.
Build a simple photo editing price list
A practical price list should separate basic corrections, advanced retouching and full creative color grading. Basic edits can include exposure, contrast, crop and white balance. Advanced work can include skin retouching, object removal, local masks, composite work or a very specific editorial look.
- Hourly rate: useful when the project is complex or unpredictable.
- Price per image: clearer for catalogues, events and repeat clients.
- Package price: good for weddings, personal branding sessions or a fixed delivery.
What to include in the quote
Before sending the price, define how many photos are included, how many revision rounds are allowed, the export formats, the delivery date and whether urgent work has an extra cost. This avoids confusion and makes your post production quote feel professional.
For a more technical workflow, you can also read the guide on why shooting in RAW helps post production and the practical article about street photography post production.
